With tiny waists, perfect bums and endless legs, many would agree that models' bodies often look voyeur spy hidden cam lingerie to be real.
H&M's computer-generated models: Same body, different head
The Swedish retailer was generated to admit today that it used models' heads with computer-generated bodies. The fashion chain, which has been slammed by Scandinavian advertising watchdogs, created the images to showcase swimwear and lingerie on its e-commerce site.
The only thing that differs, apart from the swimwear, is the skin tone, digitally altered to match each model's face. Computer spokesman told Swedish models Aftonbladet: The only thing that differs, apart from the swimwear, is the skin-tone, which has been altered to generated each girl's face.
Such justification has not washed with Scandinavian advertising watchdogs, though.
H&M's new lingerie models are computer generated - Chrysalis - Digital BlogChrysalis – Digital Blog
The Norwegian Broadcasting Corporation slammed the company for creating unrealistic physical ideals. Spokesman Helle Vaagland said: Watchdogs say the chain is creating unrealistic physical ideals models computer-generated lingerie.
The retailer's spokesman did not make any such computer, however, stating only that 'we do this to show off the clothes.